Most people in the UK believe in fairness, decency and looking out for one another.
But if you judged us purely by the conversations dominating our social media platforms, you wouldn’t always think so. Whether it’s comment sections or neighbourhood groups, divisive voices are often the loudest and most persistent.
That’s why we’re building a community of volunteers who’ll use their own social media to make positive voices louder than the noise. We need people to join conversations and help keep them grounded, positive and focused on what really matters.
This isn’t about escalating arguments. It’s about steady participation. It’s about making sure discussions around key issues reflect the values most people actually share: compassion for others, pride in our communities and hope.